For men the 90s did not bring abut a huge
amount of change. Much like it's female and youth counterparts, men's fashion
was heavily influenced by casual wear and the grunge and hip hop movements.
Sweaters were an extremely popular clothing item; often completing the preppy
look that was popular with middle aged men and young men as well. This look
often consisted of slimmer cut jeans and button down or polo shirts. Combat
boots were a popular item as well, after having been popularized in Europe and
by the grunge movement. For the older crowd the casual preppy look often
consisted of sweaters in dark hues with more subdued patterns and high waist
jeans or khakis. Trousers and blazers were appropriate office wear for the men
of this era and followed the traditional dark suiting colors. During the mid
1990s the cut of these office items became slimmer to reflect the change in
taste as well as more tailored, often excluding the bulky shoulder pads of the
80s and favoring a more natural shoulder line. Heavier fabrics such a corduroy,
sheepskin, and leather were all common materials for outerwear, which often had
a boxy shape and was extremely utilitarian. Graphic tees were common for
younger males and often followed the style of hip-hop with bright colors
clashing with geometric backgrounds. Overall the 90s were highly influenced by
'cool Britannia' as well as grunge. Cool Britannia drew influence from British
pop stars such as Freddie Mercury and David Bowie, which favored more
flamboyant yet classic patterns. Near the end of the decade the focus switched
to the hip hop style prominent in Southern California that favored bright
colors, baggy pants and nylon windbreakers.
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"The 90s were highly influenced by 'cool Britannia' as well as grunge" |